Business Advisory

We are active in all sectors of the international gambling industry, where we provide Business & Marketing Advisory and Operations related services from our locations in London, Rome, Madrid and Cyprus.

Business Advisory – Online Gaming & Land-based gaming

Ficom Leisure Business Advisory

  • Business Planning – New and Existing Plan Development and Implementation:
  • Target client base;
  • Analysis of competitors;
  • Marketing strategy;
  • Marketing plan;
  • Cross-selling strategy: online/offline;
  • Cross-selling strategy by product Business risks;
  • Sales targets and objectives;
  • Operational requirements;
  • Financial requirements and forecasts.
  • Market Benchmarks, Researches & Assessments.
Marketing Advisory Services- Online Gaming & Land-based gaming

Ficom Leisure has the experience and knowledge to assist clients in developing a comprehensive marketing strategy and tactical plans to enhance revenues. Our experience in Marketing, Finance and Operations allows us to provide our clients with a broad perspective as we guide them through strategy development and tactical planning and implementation. Marketing advisory services include but are not limited to:

  • Implement a “bottom line marketing” approach;
  • Competitive Market Analysis;
  • Marketing Strategy Development (Mix);
  • Players Loyalty Club Strategy and Design;
  • Customer Segmentation;
  • Customer Reinvestment Strategy;
  • Budgeting and Forecasting;
  • Marketing Program / Promotion Development;
  • Direct Marketing Campaign Development & Analysis;
  • e–Marketing Strategy;
  • Marketing Program / Promotion Analysis.
Operations Advisory Services – Online Gaming & Land-based gaming

Ficom Leisure can assist clients by bringing first-hand operational knowledge and experience and a fresh perspective in start-ups, improving operations and identifying inefficiencies. Operations advisory services include but are not limited to:Setting the right online gaming & betting strategy for your company including analysis, business plan and marketing plans.

  • Setting the right gaming & betting strategy for your company including analysis, business plan and marketing plans.
  • Evaluating the different options and introducing potential partners for cooperation or acquisitions.
  • Selecting the right gaming & betting suppliers for your online operation.
  • Selecting the right gaming & betting management team for your operation.
  • Evaluate / define operating standards;
  • Efficiency audit (front and back-end operations);
  • Evaluate business processes and practices in operating divisions/departments;
  • Evaluate purchasing processes and cost reduction opportunities.