Ficom Leisure advises Colombian B2C online betting and gaming company Colbet on sale of 70% shareholding to Betsson AB

Nicosia, Cyprus, Jul. 21, 2020 – Ficom Leisure acted as the exclusive strategic advisor to Colbet S.a.S. in the sale of 70% shareholding to Betsson AB which complies with the local Sport betting laws.

Colbet is an online and mobile licensed betting and gaming operator in Colombia. Colbet was one of the first to acquire an online license in 2017 in the online regulated Colombian market. Pontus Lindwall, President and CEO of Betsson AB commented that this deal will give them access to the Colombian licensed market for online sport betting and casino.

Ficom Leisure assisted the Colbet shareholders in initiating the transaction, structuring the deal and advised through negotiations, due-diligence and final closing. Despite the lockdown and flight restrictions due to COVID, the deal was closed at a distance.

William Loaiza Herrera, Managing Director of Colbet – said “Ficom Leisure delivered an outstanding result for Colbet and its shareholders with their specific expertise in the LatAm gaming industry and their unparalleled access to investors interested in the B2C gaming segment. With the guidance of the Ficom Leisure team Colbet was able to properly engage and negotiate with a leading global operator”.

Christian Tirabassi, Senior Partner at Ficom Leisure, said “For Colbet is important to grow and maintain a key position in the market, through this sale, we were able to select an international partner in the face of Betsson, who will now enter and invest in the regulated Colombian market. Our firm’s gaming industry expertise in M&A and strategic advisory enables us to successfully approach key decision-makers and articulate the strategic benefits of an acquisition, which led to a very successful result for Colbet shareholders”.

Christian Tirabassi, Eduardo Morales Hermo and Gloria Borisova of Ficom Leisure worked together with the Colbet team in executing the deal.

For additional information, please contact:

Gloria Borisova, Senior Analyst at Ficom Leisure

About Ficom Leisure – Gaming Advisory & Investments

Ficom Leisure is an M&A advisory and consultancy company specialized in the offline and online betting & gaming industry since 1996.  Ficom Leisure has more than 75 years of combined experience and expertise in all segments of the B2B and B2C international gambling industry: Betting, Casino, Lottery, Live Casino, Bingo, Poker and Skill Games for land-based and online, mobile, social gaming and e-sports. We provide strategic and corporate advisory, business consultancy and sell-side and buy-side investment related services from locations in London, Rome, Madrid, Cyprus and Miami.  Ficom Leisure is specialized in the internet gaming & betting sector since its inception in 1999 working in each stage from strategy, planning, launch and development in all of the regulated markets.

More information about Ficom Leisure is available at

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